May 18, 2006
Ramesh Ponnuru's Dork Problem
I'm not sure quite what to make of it, but a couple of poli-blogs have noticed that according to Amazon, 43% of customers who view the page for National Review guy Ramesh Ponnuru's vaguely Coulter-ish book The Party of Death ultimately end up buying the "intriguingly"-titled King Dork. The theory is, I gather, that 43% of the people who saw Ponnuru on the Daily Show and looked at his book's Amazon page decided to express their opinion of him and send a message by buying my book instead. The message being: Hey, Ramesh! You're a dork!
Works for me. Got an author you particularly dislike? Get back at him by buying my book instead of his. Everybody wins!
(I haven't read Ponnuru's book, so I don't know for sure that it's Coulterish; but the title sure is. The Party of Death is meant to be the Democratic Party, by the way.)