This guy has plenty to say about it as well.
http://davidthompson.typepad.com/davidthompson/2007/04/peddling_stupid.html
Very funny. Growing up in Cornell, it was not unusual to hear bizzare nonsense like that being passed off as given fact and it always frustrated me to no end. I always hoped someone smarter than me would call one of these lunatics out and lay it to rest. And there it is.

Isn't there something in Baltimore in July too?

In college I received a D- on my final paper for my freshman writing seminar, Feminist Archeaology. I think I used the "rediculous" a few too many times. Also, it was a few pages short of the required length, but I prefer to think of myself as a rebel.